October 22, 2018

Way back on August 27th, I promised you that I would write a post with tips for a memorable launch party. I also promised you a summary graphic that captures the key points in a checklist from our four-part series "How to Successfully Launch a Book." This post fulfills...

September 24, 2018

The Concept


There’s no doubt about it—media coverage sells books far better than using advertising. Finding media coverage can be a challenge for an author but HARO (Help a Reporter Out) can be a matchmaking service made in heaven. From their website: “HARO provides jo...

September 10, 2018

Every once in a while, a fresh option for book marketing comes across my desk and I was most intrigued with the concept of crowdfunding for authors. This is one of the cornerstones of the model presented on publishizer.com

Publishizer is a crowdfunding literary agency....

August 27, 2018

Welcome back to our final installment of How to Successfully Launch a Book! We are now down to R-Day and…

It’s a Party!

It’s time to celebrate all your hard work! Break out the confetti, invite all your friends, family and local media and whoop it up.  (Coming soon…a pos...

August 20, 2018

Hello again, and welcome back to this series on How to Successfully Launch a Book. With only two months to R-Day we are getting down to the short strokes in the book launch process! 


Two Months to Launch


Send out review copies

Now is the time to send print books and dig...

August 17, 2018

Hey folks, I hope you've been having a fantastic week. And I hope I can make it even more fantastic with some interesting links from around the web.

Writing Outside Your Experience


There is something to the advice “write what you know,” but sometimes there are reasons y...

August 13, 2018

Happy Monday, everyone and welcome back to our four-part series, How to Successfully Launch a Book. We are now in the mid-stretch and there is lots to cover in the next two months of the ramp up to launch! So, without further ado, let’s get started.

4 months prior to la...

August 6, 2018

Hello, everyone! 

Here at Common Deer Press, we are already deep in our pre-launch promotions for our three December releases. So, how to successfully launch a book is at the top of my mind for sharing with the readers of this blog. It’s a six-month process for us, and...

July 30, 2018

Happy Monday, everyone! And, we’re rolling with another Ask the Publisher.

A few weeks ago, I wrote about building your author brand. This is the image you put forth and it needs to be in alignment with the perception of your work. It needs to express who you truly are...

July 23, 2018

To Blog or Not to Blog? For most authors, the answer is “Yes.” As we discussed in my previous post, it’s a place on the internet where people can easily find you and regularly engage with you and your writing. It can be a part of the Content component of your author pl...

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Toronto, Ontario

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