July 30, 2018

Happy Monday, everyone! And, we’re rolling with another Ask the Publisher.

A few weeks ago, I wrote about building your author brand. This is the image you put forth and it needs to be in alignment with the perception of your work. It needs to express who you truly are...

July 16, 2018

We've already looked at essential website features, now let's look at other features that are nice to have on your author website.

July 12, 2018

Now that you know you need an author website, let's talk content.

There are four pages that are necessary for an essential author website:


Home, About, Books, and Contact

Before we get into the key components of each page, a few general comments:

Design

As we discussed in...

July 9, 2018

Over the last two posts we have looked at your author platform and your author brand. A key component of both is your author website. This post will give an overview of an author website and over the next few posts we will drill down on individual elements.

Why do I nee...

July 5, 2018

On Monday I wrote about an author platform and whether or not one was required. Every step you take to build a platform goes toward building your author brand. 

What is an author brand?

A brand is “The intangible sum of a product's attributes: its name, packaging, and pr...

July 2, 2018

What, exactly, is an author platform? This has mystified many because it seems the answer differs depending on who you ask. The best explanation that I have found comes from a post on Jane Friedman, “…an ability to sell books because of who you are or who you can reach...

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Toronto, Ontario

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