March 18, 2019

Happy Monday, everyone. I was recently asked, “What goes into a publishing agreement and how negotiable up front are they by the author?” 

So, let’s go through the standard sections of the agreement and I’ll note, at the end of each one, just how negotiable it really i...

March 4, 2019

Hello, everyone and happy March!

I recently had the pleasure of speaking to a writer’s group. As usual there were lots of questions, but many centred around a single theme⎯how do we make our children’s literature acquisition decisions?

In brief, these are our key criteri...

December 3, 2018

Common Deer Press doesn’t publish nonfiction…yet. But I get enough questions about it that it has sparked another blog series. 

Let’s start with some basics. The nonfiction book market continues to be robust and sales in fiction are declining. Adult nonfiction provides...

October 22, 2018

Way back on August 27th, I promised you that I would write a post with tips for a memorable launch party. I also promised you a summary graphic that captures the key points in a checklist from our four-part series "How to Successfully Launch a Book." This post fulfills...

September 10, 2018

Every once in a while, a fresh option for book marketing comes across my desk and I was most intrigued with the concept of crowdfunding for authors. This is one of the cornerstones of the model presented on

Publishizer is a crowdfunding literary agency....

August 27, 2018

Welcome back to our final installment of How to Successfully Launch a Book! We are now down to R-Day and…

It’s a Party!

It’s time to celebrate all your hard work! Break out the confetti, invite all your friends, family and local media and whoop it up.  (Coming soon…a pos...

August 20, 2018

Hello again, and welcome back to this series on How to Successfully Launch a Book. With only two months to R-Day we are getting down to the short strokes in the book launch process! 

Two Months to Launch

Send out review copies

Now is the time to send print books and dig...

August 13, 2018

Happy Monday, everyone and welcome back to our four-part series, How to Successfully Launch a Book. We are now in the mid-stretch and there is lots to cover in the next two months of the ramp up to launch! So, without further ado, let’s get started.

4 months prior to la...

August 6, 2018

Hello, everyone! 

Here at Common Deer Press, we are already deep in our pre-launch promotions for our three December releases. So, how to successfully launch a book is at the top of my mind for sharing with the readers of this blog. It’s a six-month process for us, and...

July 30, 2018

Happy Monday, everyone! And, we’re rolling with another Ask the Publisher.

A few weeks ago, I wrote about building your author brand. This is the image you put forth and it needs to be in alignment with the perception of your work. It needs to express who you truly are...

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Toronto, Ontario

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